SEO for Lawyers in New Zealand

Get found by the right people without paying for every click

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Law Firm SEO That Brings Real Results

SEO (Search Engine Optimisation) helps your law firm appear at the top of Google Search results when people search for legal help in your area of expertise. Unlike paid ads, good SEO builds lasting visibility - so the right types of clients find you again and again.

I specialise in SEO for lawyers across New Zealand, using clear strategy and technical know-how to improve your rankings, increase website traffic, and turn visitors into enquiries.

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Build Lasting Visibility That Brings Clients Week After Week

Great SEO doesn’t just boost your rankings on Google Search - it helps your legal practice become a trusted name in your area. Over time, that visibility compounds, bringing in a steady flow of private clients without ongoing ad costs. It’s a long-term asset that works in the background.

Blue courthouse icon symbolising targeted legal marketing by court location to reach the right clients in specific regions.


Target SEO Keywords That Match Your Expertise

We research what potential clients are actually typing into Google - then optimise your site around those exact search terms. From “immigration lawyer auckland” to “criminal defence barrister”, we match your content to real-world demand, so the clients who find you are already looking for the services you offer.

Blue map-pin-in-circle icon representing geo‑targeted court location advertising to capture local legal clients.


Choose the Court and Cases You Want to Rank For

We target SEO around the specific courts and types of legal work you want more of. Whether you appear in the Auckland District Court or other areas across New Zealand, we tailor your law firm SEO strategy to the cases and locations that matter most to you and your practice.

Step One.

We learn about your firm and your ideal client

Step Two.

We build your SEO strategy with the right keywords

Step Three.

We create an SEO plan for changes to optimise your website

Step Four.

We consistently monitor the results - so you always know what’s working